If I Was a Board Member of a Top Ten Lender Dain Ehring November 2025 f I were a board member at a top mortgage lender, I’d think about my business not in terms of balance sheets but in terms of interactions—roughly 100,000 a year. That’s about twice the number of U.S. touchpoints BMW has with its 5-Series customers. Each one is a moment of truth: a chance to build trust, reinforce the brand, and either streamline or frustrate a borrower’s experience. My responsibility as a d
